RYU featured in top north american fitness and lifestyle media outlets
Release Date: October 2nd, 2014
Client: Apparel - RYU (Respect Your Universe)
Vancouver, British Columbia, October 2nd, 2014 – Respect Your Universe, Inc. (TSX VENTURE: RYU) (OTCQB:RYUN) (“RYU”), a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, created for the multisport athlete, is pleased to provide a list of recent media exposure for the brand with the top fitness and lifestyle publications in North America.
Of note, none of this media coverage was paid for placements and was secured solely through public relations efforts because of the media’s genuine liking of the RYU apparel items and products. Drawn to the fit, fabrication, sustainability or the spirit of the RYU code, all of the media experienced the superior quality of the RYU apparel items and accessories prior to publishing coverage.
Marcello Leone, RYU’s CEO, President and Chairman, stated, ”Our team effort in creative and development is paying off as our products are being featured in a wide range of media, including TV, online and print. This ramp in media exposure is a testament to our product uniqueness and quality and we believe will assist in generating the revenue growth we expect in 2015.”
Media outlet coverage since our last update on June 14, 2014:
RYU CEO and Chairman of the Board Marcello Leone profiled in top leading fashion industry news outlet Women’s Wear Daily
Announcement of the RYU headquarter relocation to Vancouver and appointment of Marcello Leone to CEO and Chairman of the Board featured in a local business brief
•Portland Business Journal:
Announcement about RYU headquarters relocation to Vancouver and appointment of Marcello Leone to CEO and Chairman of the Board featured in “Threads & Laces” brief
•Business in Vancouver:
Business brief and article titled “Former Lululemon and VANOC Exec Joins Vancouver Fitness Wear Company” profiled in outlet about Vancouver based RYU
RYU Brand Ambassador Alexander Ludwig featured in top teen/young adult publication Justine Magazine and profiled about partnering with environmentally conscious brand RYU along with the release of his summer movie When the Games Stands Tall
RYU Men's and Women's Line included in a brief feature about a new emerging brand with details and a photo showcasing the RYU apparel items
In a new men’s lifestyle outlet review, the RYU Men's Collection received rave reviews stating “the RYU Discipline Training shorts are sleek enough to stay out of my way when I’m deadlifting, but provide plenty of room when I’m squatting:”
RYU Warrior Training Pant and Gladius training shorts featured in online article “How to Dress for the Gym” and stating RYU as “a newer player in the field of fitness and training”
New Media Collaborations:
•Muscle & Fitness:
RYU is collaborating with Muscle & Fitness magazine to produce specially branded workout training apparel tops and bottoms with both the Muscle & Fitness and RYU logos on them. The co-branded apparel will be worn in fitness and workout video/photo shoots with Muscle & Fitness which currently has the largest online and social media presence amongst all of the U.S. men’s lifestyle and fitness outlets. This unique collaboration opportunity for RYU with leading media publication Muscle & Fitness is a testament to the quality, performance and likeness of the product by some of the most select, and prominent, media in the fitness industry.
•Wall Street Journal:
New RYU executive Manfred Vollmer had an introductory conversation with the Wall Street Journal who will continue to follow RYU’s growth for future coverage on retail/apparel brands
Famous German-American actor and bodybuilder known for his role in blockbuster movie Gladiator was provided RYU apparel from Arnold Schwarzenegger which he photographed and shared on his social media accounts including facebook
Respect Your Universe, Inc. is a global performance training and fitness brand with origins in the movements and philosophy of martial artistry, created for the multisport athlete. We deliver uncompromising style, comfort, durability, and function for our customers. We exist to facilitate the best in human performance. For more information, visit www.ryu.com.