ryu unveils disruptive athletic tech style brand
Release Date: October 29th, 2015
Client: Apparel - RYU (Respect Your Universe)
VANCOUVER, British Columbia-- (October 29, 2015) – RYU Apparel Inc. (TSX Venture: RYU), today introduced a new category in the athletic apparel industry at a special media unveiling called “athletic tech,” a technical athletic training apparel brand engineered for the multi-discipline athlete. Launching mid-November, the new RYU enterprise will include a game-changing series of four distinct collections, a fresh e-commerce website and unique DNA.
Following a change in leadership in 2014, RYU has undergone significant transformation. Now led by fashion visionary Marcello Leone and a team of industry veterans including Treya Klassen, Senior Vice President of Product and Brand, who’s experience spans working with many of the most innovative apparel brands in the industry.
“Our vision with RYU is to create a global, iconic brand that reinvents the athletic apparel industry as we know it today,” said Marcello Leone. “We’ve spent the last year laying the foundation and culture for the brand while developing products, and now we are excited to unveil it on a global scale.”
Since assuming the role of CEO, Mr. Leone has fronted a number of changes, including the move of the company’s headquarters to Vancouver, Canada, improved operational and financial efficiencies, establishment of a new DNA and strategic long-term vision. Recent developments include the progression of RYU’s flagship retail store, which is slated to open in Vancouver, B.C. in a few weeks, and the development of their ecommerce site.
“We’ve set out to create a breakthrough brand and true category leader,” said Mr. Leone. “Our collection is unlike any athletic apparel currently on the market today. It’s gear that’s built to move and is tough enough for your hardest workout, yet beautiful enough to fit your life outside the gym.”
RYU’s new apparel will be comprised of four distinct collections: There + Back, Rest + Recovery, Train + Develop, and Challenge + Compete. Collections will be available for purchase at www.ryu.com
RYU’s Canadian flagship store will soft launch mid-November 2015 located at 1745 West 4th Avenue in Vancouver’s Kitsilano neighbourhood. The two level, 5,700 square foot store will feature a nutrition bar and community space, and is set to be the first of several brick and mortar locations.
RYU Apparel Inc. is a Vancouver-based athletic tech apparel brand engineered for the multi-discipline athlete. Designed for athletes by athletes, RYU utilizes innovative fabrics, superior design techniques and advanced production methods to create proprietary technical apparel and accessories with uncompromising style.