RYU 'breaks the uniform' with launch of athletic tech apparel
Release Date: November 27th, 2015
Client: Apparel - RYU (Respect Your Universe)
VANCOUVER, British Columbia-- (November 30, 2015) – RYU Apparel Inc. (TSX Venture: RYU), (http://www.ryu.com/) an athletic tech apparel brand engineered for the multi-discipline athlete, shakes up the competitive athletic apparel industry today with the launch of their new game-changing apparel.
Unlike anything seen in the gym, on the street, or at a spin class, RYU has created a new category that combines innovative technical training apparel with a distinctive style that not only looks good, but facilitates athletic performance.
Driven by a “product first” design philosophy, RYU garments have a distinct DNA that are designed by athletes for athletes, using proprietary intellectual properties and exclusive patented processes. Clean lines, modern cuts and tailored fits allow you to wear these pieces anytime of the day, not just when training. Designed with the kinds of details athletes crave, and featuring a score of technical features, they solve problems athletes didn’t even realize they had.
“Our mandate is simple,” says Marcello Leone, Chairman and CEO of RYU, “If it isn’t a game changer, it doesn’t get produced.”
Comprised of four distinct collections: There + Back, Rest + Recovery, Train + Develop, and Challenge + Compete, RYU’s suite is designed for wear to, from, during and in between workouts.
Today’s launch also marks the opening of RYU’s first Canadian flagship store. Located at 1745 West 4th Avenue, on Vancouver’s iconic athletic apparel strip; the 5,600 square foot store is the first brick-and-mortar location in RYU’s aggressive retail growth strategy.
Since assuming leadership of the brand in 2014, RYU has garnered acclaim from both the industry and investment community through the assembly of a talented team of industry veterans in product development and design.
For more information on RYU, visit www.ryu.com.
RYU Apparel Inc. is a Vancouver-based athletic technical training apparel brand engineered for the multi-discipline athlete. RYU utilizes innovative fabrics, superior design techniques and advanced production methods to create proprietary technical apparel and accessories with uncompromising style designed by athletes for athletes.
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