prsa tactics: PReparing for rio 2016 in an olympic year of sports PR
JULY 5, 2016 - We are about one month away from the world coming together in Rio de Janeiro for the 2016 Summer Olympic Games. We will not only witness some of the most exhilarating and historic athletic feats, but we will also see some incredible brand campaigns play out in their PR initiatives and on social media.
I spoke with Drew Johnson, director of strategic communications for Octagon Olympic and Action Sports. The company represents some of the most decorated U.S. Olympians, including Michael Phelps, Natalie Coughlin, Aly Raisman, Nathan Adrian and Allison Schmitt. Johnson provided insights into what PR professionals are experiencing leading up to Rio 2016, as well as the unique opportunities an Olympic year has to offer: