Blue Entertainment Sports Television (BEST)
Release Date: December 10th, 2009
Client: BEST (Blue Entertainment Sports Television)
“Simply put, when you are the best you work with the best.”
Starting in the Fall of 2008, npm | pr began working with the BEST Tennis Division (representing some of the best professional tennis players in the world on the WTA and ATP Tours) to assist with locating, arranging and securing media profile features for their clients including the Greatest Doubles Team of All-Time Bob & Mike Bryan, Grand Slam Champions Justine Henin and Andy Roddick along with some of today’s hottest tennis stars such as World #1 WTA Tour players Caroline Wozniacki and Victoria Azarenka and ATP Tour players Mardy Fish, John Isner and Sam Querrey.
In addition to serving-up immediate media results and large, in-depth features for a variety of the BEST Tennis clients, npm | pr continuously and consistently produced coverage for their athletes including multiple magazine cover features and television appearances. In particular, npm | pr proactively located and secured top, mainstream national media features for the Greatest Doubles Team of All-Time Bob & Mike Bryan in 2009 including coverage in Men’s Journal, Men’s Fitness, in-depth articles running in BOTH The New York Times Magazine and The New Yorker the week of August 30th 2009, segments with FOX NEWS, FOX BUSINESS and ending the year with an in-depth story profile by 60 Minutes and Award-Winning Anchor Lesley Stahl. Amongst various other sports, regional and tennis media outlets, Bob & Mike Bryan were at the center of media attention in 2009 as the dynamic twin duo increasing the popularity of doubles on the ATP World Tour and amongst tennis enthusiasts.
Through the summer of 2010, the other tennis clients of BEST were profiled with various other prestigious media outlets such as ESPN, USA Today, Ocean Drive, Shape, SOBeFit, ESPN the Magazine, Sports Illustrated, TENNIS, Tennis Life and many more.