ACTIVAROMA Argan Oil
Release Date: March 15th, 2011
“Created in Santa Barbara – Fashioned in Paris,” French-born Fabrice Allain launched ACTIVAROMA – an elegant line of 100% all-natural skin and hair care products based on the newest botanical phenomenon of pure Moroccan Argan Oil – in 2011. Seeking to be profiled amongst the highly competitive beauty media, ACTIVAROMA worked with npm | pr to introduce their exquisite line of skin and hair care products and immediately received product and business features with some of the most elite, sought after media.
Within the first few months of their public relations campaign and product launch, ACTIVAROMA was highlighted and profiled with The New York Times, Vanity Fair and PEOPLE Style Watch amongst numerous other beauty outlets such as Spa Finder, AOL.com and RadarOnline.com.